---
title: "A 30-Day Ebook Launch Checklist"
description: "A week-by-week checklist for the 30 days around an ebook launch, with separate steps for a free lead magnet and a paid ebook, and a table of tasks."
url: "https://www.superebook.ai/blog/ebook-launch-checklist"
published: "2026-10-20"
updated: "2026-10-20"
---

# A 30-Day Ebook Launch Checklist

A launch is a list of small jobs done in the right order. Here are those jobs by week, for a free lead magnet and for a paid ebook, so nothing is left until launch morning.

By Shri and Sarath · Published October 20, 2026 · 6 min read

This checklist makes no promise about results. It is an order of work: get the book finished, get the place that delivers it ready, tell people, then look at what happened. Where the two kinds of launch differ, the free lead magnet and the paid ebook each get their own line.

Dates count back from launch day. If you have less than 30 days, keep the order and shorten each stretch. For the pricing decision, read [ebook pricing strategy](https://www.superebook.ai/guides/ebook-pricing-strategy.md); for the free version, see [how to make a lead magnet](https://www.superebook.ai/guides/how-to-make-a-lead-magnet.md).

## 30 to 22 days out: settle the book

- **Write one sentence** that says who the book is for and what they can do after reading it.
- **Freeze the contents.** Finish the chapters and stop adding. Read it start to finish once, out loud if you can.
- **Choose the title and subtitle** and say them to someone who hasn't seen the book.
- **Decide the format:** PDF for reading on screens, EPUB for e-readers, or both.
- **Lead magnet:** pick the one action you want after the download, such as a reply, a booking or a purchase of something else.
- **Paid ebook:** decide where it will be sold, and what it will cost after that place's fees. Try the [Kindle royalty calculator](https://www.superebook.ai/tools/kindle-royalty-calculator.md) if Amazon is one of them.

## 21 to 8 days out: build the pieces

- **Cover and description.** Finish the cover and write a short description a stranger could understand in ten seconds.
- **Proofread** with fresh eyes, or ask one reader to check for gaps and typos. Check links, page numbers and the contents list.
- **Set up delivery.** Create the page, form or shop listing that hands over the file, and test it from a phone.
- **Check each platform's rules.** If you sell on Amazon KDP, read [how to publish an AI-assisted book on Amazon KDP](https://www.superebook.ai/guides/publish-ai-assisted-book-on-amazon-kdp.md) for the disclosure and the review time.
- **Write the announcement** once, then cut it into a post, an email and a short message to people who might share it.
- **Paid ebook:** write your refund policy in plain words and put it where buyers will see it.
- **Lead magnet:** decide what the follow-up email says and what you will send on day one.

| When | Free lead magnet | Paid ebook |
| --- | --- | --- |
| 30 to 22 days out | One-sentence promise; freeze the contents; pick the next action you want | Freeze the contents; choose where to sell and a price after fees |
| 21 to 8 days out | Cover; sign-up form or page; welcome email | Cover; sales page; checkout and file delivery; refund policy |
| Last week | Test the form, the email and the download on two devices | Test a real purchase and the download; check tax settings |
| Launch day | Publish the page; send the announcement; reply to every message | Publish the listing; send the announcement; watch for failed deliveries |
| The week after | Read the replies; note questions; fix what confused people | Read the reviews and questions; handle refunds; fix the page |

Tasks by week for each kind of launch

## The last week: test everything

- **Do a full run as a stranger.** Open the page on your phone, sign up or buy, open the email and download the file.
- **Check the file.** Does it open on a phone and a laptop? Is the cover there? Do the links work?
- **Check the settings no one sees:** the email sender name, the reply-to address, the receipt text, tax settings if you are selling.
- **Line up the people.** Send a short note to anyone you asked to share, with the link and one sentence to copy.
- **Schedule what you can.** The post, the email and any reminders, so launch day is for answering people.

## Launch day

- **Publish and check the live link,** not the preview.
- **Send the announcement** to the people who already know you first: your email list, your clients, your followers.
- **Answer every message** the same day if you can. Questions show you what your page leaves unclear.
- **Watch delivery.** Look for failed downloads, bounced emails and payment errors, and fix them before doing anything else.
- **Keep notes.** Write down what you sent, when and where, so you can compare later.

## The week after

- **Read what people said.** Group the questions and the complaints. They are your next edit.
- **Fix the page first,** then the book. A confusing description loses more readers than a missing section.
- **Send a follow-up** to the people who signed up or bought, with one useful thing and one next step.
- **Look at your own numbers** against what you wrote down in advance, and write one thing to change next time.
- **Thank the people who shared it.** Short and specific.
- **Paid ebook:** answer refund requests under your stated policy and note the reasons given.
- **Lead magnet:** check that your follow-up emails go out in the order you planned.

## Make the book with SuperEbook

If the writing is what's holding the launch up, SuperEbook can draft from your own notes. Planning is free and gives you three title options, a brief and an editable outline, and nothing is written until you press Write. It exports PDF, EPUB and DOCX. It doesn't build landing pages, quizzes or email sequences, so you will need your own tools for delivery and follow-up. Read every chapter before launch.

**30-day launch checklist**

- [ ] One sentence says who the book is for.
- [ ] Contents are frozen and the whole book has been read through.
- [ ] Title, subtitle, cover and description are final.
- [ ] Delivery page, form or listing is built and tested from a phone.
- [ ] Refund policy (paid) or follow-up email (free) is written.
- [ ] Announcement is written and scheduled.
- [ ] A full run as a stranger works: sign up or buy, email, download.
- [ ] Launch-day link is live and checked.
- [ ] Every message got an answer.
- [ ] Questions and complaints are listed for the next edit.
- [ ] One thing to change next time is written down.

## Questions

**Do I need 30 days to launch an ebook?** No. Thirty days is a comfortable frame, not a rule. If you have less time, keep the order: finish the book, build and test delivery, announce, then review.

**What should I do first?** Write one sentence about who the book is for and freeze its contents. Every later task, from the cover to the announcement, depends on those two.

**How is a lead magnet launch different from a paid launch?** A lead magnet needs a sign-up form, a welcome email and a clear next step. A paid ebook needs a checkout, file delivery, a refund policy and, if you sell it yourself, tax settings.

**Should I tell people before launch day?** It can help to give the people who may share it a short heads-up in the last week, with the link and a sentence to copy. How many it brings is something to see for yourself.

**What do I do if a download fails on launch day?** Fix delivery before anything else. Send the file by hand to anyone affected, then find the cause, and test the page again on a phone and a laptop.

## Related

- [Lead magnet generator](https://www.superebook.ai/lead-magnet-generator.md)
- [AI ebook generator](https://www.superebook.ai/ai-ebook-generator.md)
- [PDF ebook maker](https://www.superebook.ai/ai-pdf-ebook-maker.md)